Design

Πώμα
The wooden lid of the tin can is chosen as a direct reference to the origin of the product, the olive tree.
Χρώμα
The color represents each variety of olive oil.
Logo
The coordinates of Greece (latitude, longitude) in the global map.
Φιγούρες
The female figures that adorn the 39/22 range of extra virgin olive oils derive from ancient Cycladic, Archaic and Minoan female statuaries. The female figure in each of these Greek ancient periods represents the “Great Mother Earth” and is used as a symbol of fertility and rebirth, showing the endless continuation of life. The figures were chosen in order to emphasize the timelessness of each traditional Greek olive oil variety that has been part of this land for thousands of years.